• UK 25th January 2010 - 31st March 2010
  London: David Weston Represents
  t: +44 (0)20 7749 0596
  contact: David Weston
  david@davidwestonrepresents.com
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  ITALY 1st February 2010 - 31st March 2010
  Milan: Marisol de la Cruz
  t: +39 02 43 981 958
  contact: Nathalie Schlaeger
  delacruz@infinito.it
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  SPAIN 25th January 2010 - 26th February 2010
  Madrid: Le Nouveau Showroom
  t: +34 91 350 1450
  contact: Idoia Gogorza
  idoia@lenouveaushowroom.com
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SARD is an aesthetic concept fusing high-end contemporary pret-a-porter with couture details. Producing functional, comfortable and timeless clothing using high quality and versatile fabrics.
SARD comes from an elaborate and innovative design process in which the cut of the dress and its details must always surprise. SARD collections always remain true to its Intense Creative Process driven by its ability to adapt its patterns to a demanding design, its meticulous components, and the quality demanded in its making and finishing.
SARD?s exclusive creations are aimed at a modern woman who stands firm by her values. Attracted to elegance, she always likes to feel beautiful and feminine, with a vital and practical approach to following fashion and trend awareness. She values quality and exclusivity choosing discreet luxury over ostentation.

Sard was born as a project when designer Catalina Sard decided to translate her extensive training knowledge and professional experience into the creation of her own collections. As a result, she teamed up with a group of young professionals with corporate, artistic and branding backgrounds.
The foundations of this ambitious project are governed by its corporate principals of professionalism and the certainty of including a unique product in the market. Our values are centered in the sustainability and mutual respect of our environment.
Our first collection emerged in January 2007 counting 50 designs, which marked the start of Sard?s journey. In 2008, Sard exhibited at Paris trade fairs Tranoi as well as Atmosph?re d?Hiver. We were invited to participate at the Modefabriek (Amsterdam) as well as testing our presence at a trade fair in Dubai.
Now already 2009, we are in the process of launching our new Spring/Summer 2010 collection; a collection showing a rapid evolution and maturity. Our new SS2010 collection is available for viewing at one of our European showrooms.
Since its creation, Sard has received excellent critics about its three key and fundamental aspects: personal identity, highest quality fabrics, and excellent craftsmenship. After only the second collection, French model Adriana karembeu selected 8 SARD designs to wear in her television appearances as well as gaining press editorials in Femme and Vogue Italia.
Sard follows a balanced and sustainable expansion strategy. Today, Sard can be found in top designer multibrand stores in Spain, Italy, and the USA.

> Mission & Corporate Values

We create exclusive fashion with our own style and identity. The basis for this is an intense creative process spurred on by work in innovation, using noble materials and excellent dressmaking.
We attain our objectives by means of a professional organization seeking to satisfy the needs of all our stakeholders.

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Integrity
Respect
Innovation & Quality
Service excellence
Sustainability

Catalina Sard born in Son Servera (Balearic Islands).
Catalina juggled between her studies in Mallorca and Madrid, and the Paris and Milan trade shows, always in pursuit of her obsession: her own fashion creations.
Her vocation for the world of fashion lead her to train and form herself in an integrated and comprehensive manner. She studied at the ??Escuela de Artes y Oficios de la Llotja?? in Barcelona followed by the prestigious Parsons School of Design and Fashion Institute of Technology (FIT) in New York. Fully aware of the importance of knowing all the phases in the creation of fashion garments, she completed her education with a Master in Technological Textile graduating as Industrial Pattern maker at the Aitex.
Catalina spent a big part of her career working at Burberry Ltd where she worked for six years until 2003. During her stay in New York, she had the opportunity to collaborate with international household names such as Giorgio Armani, M.C. Group and Oscar de la Renta. At the very beginning of her career she worked for Antonio Mir? and Pulligan International. Her work was recognised and rewarded on various occasions perhaps of which the 1st Prize Spain of the VIII National Smirnoff Fashion Awards and the MTV Interview for Young European Designers of the Year are the best examples.
\"For me, Sard is the result of an aesthetic concept inspired by the relationship between a woman and a garment. My designs emerge from my interpretation of this relationship catering to a woman who understands fashion and who carefully selects each item she chooses to include in her daily wardrobe, adapting it to her own personal style.\" This is how Catalina Sard defines her creative process.